Clone Reality to Test Future
Digital Twin for Decision-MakingDigital Twin for Decision-MakingDigital Twin for Decision-Making
Reduce real-world trial-and-error with validated synthetic testing.
Mission
"Simulate the future before you build"
In a world where failure is too costly, we enable you to simulate the future before building your idea. We help teams experiment faster and fail cheaper.
Vision
"Decisions based on data, not guesses"
Creating a world where every product decision is made with validated data, not guesses. A future where you can test thousands of scenarios before meeting real users.
Principles
<CORE_VALUES_KERNEL_LOADED />
Validation-First
SYS_CHKNot just generation—validation. Every feature is designed with verification in mind.
Distribution-Aware
DATA_DISTReal markets are distributions, not averages. Our personas reflect the full spectrum of human diversity.
Transparency
LOG_READSynthetic data is an augmentation tool. We provide clear labeling and guardrails.
Human-in-the-Loop
HUMAN_IOAI is an acceleration tool. Final judgment always belongs to humans.
Technology
Core technologies validated through tens of thousands of simulations and real-world backtesting:
Sophisticated World Generation
Combines demographic data and personality spectrums to perfectly recreate real-world distributions.
Adaptive Scenario Engine
Optimizes questions for each persona's characteristics and maintains context throughout the conversation.
Signal Extraction Pipeline
Identifies meaningful patterns from thousands of responses and transforms them into quantitative data.
Continuous Calibration
Constantly improves simulation accuracy through cross-validation with real market data.
Ethics
We take synthetic research ethics seriously:
- Simulate population distributions, not individuals
- All outputs are clearly labeled
- Bias and limitation disclosures provided
- Guardrails prevent misuse
- Active research on stereotype mitigation
Team
A team of researchers, engineers, and designers building the future of market validation.
Raehyeon Jeong
Full-stack engineer with AI/LLM expertise. Focusing on product vision and rapid MVP execution.
Keonhee Jo
Former SNUSV President with deep startup ecosystem network. Expert in B2B sales and customer discovery.
Seungjun Lee
Founder of Inclis Lab. Specialist in market entry strategy and data-driven growth experiments.