Clone Reality to Test Future
We build controllable reality clones for decision-making
WorldClone Lab is on a mission to reduce real-world trial-and-error by creating validated synthetic testing environments.
Our Mission
Reduce real-world trial-and-error through validated synthetic testing
Every failed product launch, every missed market opportunity, every feature nobody wanted—these are the costs of guessing. We believe AI can help teams experiment faster and fail cheaper, before real resources are committed.
Our Vision
A controllable digital society for product decisions
Imagine having access to a living, breathing model of your target market—one you can query, experiment with, and learn from. That's the future we're building.
Our Principles
Validation-First
We don't just generate—we validate. Every feature is designed with verification in mind.
Distribution-Aware
Real markets are distributions, not averages. Our personas reflect the full spectrum of human diversity.
Transparency & Safety
Synthetic data should augment research, not deceive. We build guardrails and label outputs clearly.
Human-in-the-Loop
AI accelerates research but doesn't replace judgment. We design for human oversight and calibration.
Technology
WorldClone combines several innovations to deliver reliable synthetic research:
Cohort Generation
Persona DSL with demographic constraints and personality spectrums
Scenario Engine
Flexible experiment templates with segment-aware question adaptation
Signal Distillation
NLP pipeline for clustering, sentiment, and quantification
Calibration Loop
Backtest infrastructure and human validation integration
Ethics & Safety
We take synthetic research ethics seriously. Here's how we approach it:
- We simulate population distributions, never specific individuals
- All synthetic outputs are clearly labeled and traceable
- We provide bias and limitation disclosures with every report
- Our guardrails prevent misuse for manipulation or deception
- We actively research and mitigate stereotype amplification
Team
We're a small team of researchers, engineers, and designers building the future of market validation.